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So crisp - a "crunch" in every delicious spoonful!
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So crisp - a "crunch" in every delicious spoonful!, result 1 of 1

Item Details
Public
Available to everyone
Culture
American
Title
So crisp - a "crunch" in every delicious spoonful!
Kellogg's Rice Krispies
Work Type
advertisements; magazines (periodicals)
Date
1939
Material
clippings (information artifacts); magazines (periodicals)
Period
American
Measurements
13.25 x 9.5 inches
Description
Cereal magazine Advertisement
Repository
Rhode Island School of Design (American school, contemporary)
ID Number
ricekrispies008
Source
Life Magazine
Brand
Kelloggs
Inscription
[top middle]: So Crisp-a "crunch" in every delicious spoonful!; [middle right]: IS THERE mutiny afoot? Dish up / Kellogg's Rice Krispies and the most / determined breakfast rebel will see / the error of his ways! / Children-grown-ups-everyone / goes for this really different cereal. It / has such a unique, full-bodied flavor / ...and the knack of holding its mar­velous / crispness from the first deli­cious spoonful to the last. / Yes, Rice Krispies look different / taste different-even sound different. You'll hear them snap! crackle! pop! / in milk or cream, to prove their crisp / ­ness. And they're made by a wholly / different process patented by Kellogg: / they're .. oven-popped'' and then toasted a delicious, golden brown. / Only premium quality, American­ / grown "Blue Rose" rice goes into / Rice Krispies. They come to you with / their crisp freshness protected by / Kellogg's new and exclusive inner­/ wrap, which is completely "Waxtite"/ heat-sealed at both top and bottom. / For a real breakfast treat-choose Kellogg's Rice Krispies; [bottom right]: "oven-popped" by Kellogg's / patended process! / Rice Krispies are absolutely unique in form. They'll float for hours in milk or cream. Product and process arc protected by United States Letters PATENT NOS. 1,925,267; 1,832,813.
Rights
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License
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File Properties
File Name
ricekrispies008.jpg
SSID
28822151

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